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Bo Ma Bo Ma

Analytics and Fashion: 3 Ways Predictive Analytics Is Improving the Apparel Retail Industry

Spec Work: White Paper

Nowhere has the phenomenon of instant gratification been more evident than in the retail industry. Conveniences of the digital age, like Amazon’s two- and one-day deliveries, have conditioned consumers to expect an almost instant fulfillment of their orders. Fashion industry in particular has had its own challenges to overcome keeping up with the demands of their customers.

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Bo Ma Bo Ma

Boost Your Ecommerce Strategy With Google Shopping Campaign

Spec Work: Blog

Have you been considering adding Google to your ecommerce strategy? The search giant has recently waived product listing fees on their Google Shopping platform and commission fees for the checkouts on its “Buy on Google” feature. It is no coincidence that these incentives for sellers are happening now.

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